Neal Smoller founded Woodstock Apothecary in 2010 as an extension of what was created at Village Apothecary. It was an attempt to refine the ideas of preventative medicine, but more importantly, it was a stage to prove that natural products could be useful if strict standards were applied to them.
Woodstock Apothecary was a success. It gained Village Apothecary the leverage it needed to survive the pharmacy business downturn, plus it introduced a greater role for the staff ? preventing and treating disease with lifestyle changes, not just prescription drugs.